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ASU Mid-South | West Memphis, Arkansas

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Digital Media

A love of video, photography, art, and computers is a great foundation for contributing to an organization as a digital media producer. Advertising agencies, marketing firms, the film industry, businesses, government, and education all need effective communicators to craft and target messages for internal and external audiences.

An important link in this system is the digital media professional, who prepares the visuals and audio used in successful media projects. They are responsible for the operation and maintenance of equipment used in creating videos, advertisements, presentations, and other forms of communications. You may be involved in preparing video, digital photography, animation, illustration, and motion graphics for various formats, including the web.

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Learn the rapidly-changing dynamics of digital media technology and make yourself attractive to potential employers with a comprehensive foundation in this exciting field. ASU Mid-South offers a Certificate of Proficiency in Film and Video Production as well as an Associate of Applied Science (AAS) degree in Digital Media Production. These programs prepare students for entry-level positions in fields such as television, HD video and feature film production, graphic design, web design and advertising as well as the recording industry, radio, and internet-based media firms.

THE PROGRAM

ASU Mid-South’s AAS degree in Digital Media Production provides a comprehensive introduction to the field while helping students develop a skill set that prepares them for employment. The program teaches:

  • Advanced cinematography and lighting techniques for film and video
  • The entire film production process from pre-production through post-production
  • Beginning and advanced graphic design techniques using industry standard Adobe software
  • The process of creating and maintaining dynamic web content specific to the needs of industry professionals
  • Standard operation of a digital radio station while receiving hands-on experience with ASU Mid-South’s own KWEM radio station

For more information about the Digital Media program, or how to register:

Admissions Office

870.733.6728
admissions@asumidsouth.edu

Or Contact

Anwar Jamison
Lead Faculty Digital Media
870.733.6053
Email: abjamison@asumidsouth.edu

MeLissa Halford
Perkins CTE Career Guidance
and Success Navigator
(870) 733-6759
mjhalford@asumidsouth.edu

 

Explore our programs and find your path at ASU Mid-South.

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Program Outcomes

Certificate of Proficiency in Film and Video Production
12 Credit Hours
The Certificate of Proficiency in Film and Video Production provides students with the opportunity to study the craft of film and video production and prepare for entry-level positions in the industry.

Program Goals
Program graduates will be able to:

  • operate professional, high-definition video equipment and compulsory accessories.
  • compose cinematic shots that demonstrate adequate knowledge of camera angles, focal length, and the various types of shots.
  • utilize nonlinear editing software to edit videos that evidence familiarity with the concepts of importing, exporting, cutting, transitioning, matching action, and creating text.
  • identify basic cinematic terminology and explain the requirements and duties of various roles on a film set such as director, editor, and cinematographer.
  • demonstrate basic proficiency in screenwriting techniques, audio production and with editing equipment.
  • use screenwriting software to compose story ideas.
  • produce recorded content in a studio and field environment.

 

Associate of Applied Science in Digital Media
60 Credit Hours
The Digital Media program provides a comprehensive curriculum of study in the fields of film and video production, audio production, digital radio, web design and graphic design. Both basic fundamentals and advanced concepts are emphasized to prepare students for employment in an increasingly online-dependent workforce.

Program Goals
Graduates are expected to satisfy General Education Outcomes (GEO) and Business Technology Program Outcomes. GEO’s include:
GEO 1: Communicate effectively in standard, edited American English.

  • Provide content that is clearly focused and supported by the writer’s understanding of the topic.
  • Use appropriate grammar, punctuation, spelling, and syntax.
  • Logically organize and develop ideas in writing.
  • Provide an appropriate introduction and conclusion to verbal or written presentation.
  • Provide main points that are well developed and clear.
  • Use appropriate gestures, movement, and eye contact to give a poised and professional presentation.
  • Speak clearly and understandably using standard, edited English.

GEO 2: Solve problems using mathematical skills appropriate to the task.

  • Demonstrate ability to complete different mathematical tasks by using fundamental mathematical operations and principles.
  • Perform and apply mathematical operations efficiently and effectively.
  • Demonstrate understanding of mathematical tasks by communicating results in written form.
  • Effectively use technology to help solve mathematical problems.

GEO 3: Develop work ethic skills relevant to the students’ future academic or professional careers.

  • Demonstrate the ability to effectively work in a team.
  • Demonstrate effective communication, cooperation, and organizational skills to complete all assigned tasks.
  • Demonstrate dependable character and the ability to respect others regardless of personal or cultural differences.
  • Demonstrate a positive attitude and the ability to appropriately handle criticism.
  • Demonstrate that consistent attendance and productivity are a priority.
  • Maintain an appropriate appearance for academic and professional settings.

GEO 4: Use common computer applications to locate, communicate, process, and store information.

  • Demonstrate basic computer and operating system skills.
  • Perform core application tasks within computer software packages, such as Word, Power Point, and Excel.
  • Use a search engine and/or electronic databases to access, navigate, and evaluate information on the Internet.
  • Communicate effectively using email and/or online discussion forums

GEO 5:  Employ critical thinking skills to identify and solve problems in preparation for future academic and professional success.

  • Apply knowledge from course work to create solutions for detailed and complex challenges.
  • Demonstrate the ability to acquire, evaluate, and apply knowledge to a specific task or project.
  • Show good judgement of physical, written, or digital material in order to determine their relevance or effectiveness in a given setting.
Admission Requirements

Applying for College


Students with disabilities verified by a qualified physician are entitled to reasonable accommodations needed to complete their educational goals while attending ASU Mid-South.

For Gainful Employment information, please visit www.asumidsouth.edu/financialaid/gainful-employment/

Arkansas State University Mid-South does not discriminate on the basis of race, color, religion, gender
identity, sexual orientation, national origin, age, sex, disability, genetic information, veteran status or marital
status in any of its practices, policies or procedures, and provides equal access to the Boy Scouts and other
designated youth groups. This includes, but is not limited to, employment, admissions, educational services,
programs or activities which it operates or financial aid. The following persons have been designated to
handle inquiries regarding the non-discrimination policies:

Jeremy Reece
Title IX Coordinator
Arkansas State University Mid-South
2000 West Broadway
West Memphis, AR 72301
Phone: 870.733.6786
Email: jreece@asumidsouth.edu
Stephanie Krehl
ADA Coordinator
Arkansas State University Mid-South
2000 West Broadway
West Memphis, AR 72301
Phone: 870.733.6790
Email: accessibility@asumidsouth.edu

 

For further information on notice of non-discrimination, visit http://wdcrobcolp01.ed.gov/CFAPPS/OCR/
contactus.cfm for the address and phone number of the office that serves our area, or call 1-800-421-3481.

 


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